Roger Caplan founded The Caplan Group in 1990 as an innovative and unique advertising and public relations firm. The mission of the company has remained constant: to provide the highest quality targeted advertising at the most cost effective pricing. Understanding the marketplace, from the Baltimore market through Washington, D.C., has enabled Caplan to develop an expertise in the fast-changing and dynamic region.

The Caplan Group's philosophy is to do whatever it takes to ensure the client's goals are reached. The Caplan Group brings great passion and commitment to each client's success and its wide range of clients provides the vast experience and market knowledge that ensures that success.

Active involvement in one's community is a responsibility The Caplan Group takes seriously. The Caplan Group believes strongly that such involvement enriches not only the community, but the staffs of the company that participates. Therefore, The Caplan Group encourages its employees as well as its clients to become active in professional and nonprofit organizations, and will always work closely with its clients to integrate them into the community. Roger Caplan is chairman of the Board of Trustees at Howard Community College and has served on a number of non-profit boards in the community.

The Caplan Group has over fifteen years creating effective advertising and public relations campaigns for its clients. Our succes is contributed to working closely with our clients to create a plan with well-defined goals and objectives and an effective strategy to meet them. We then constantly evaluate the success of the plan to ensure that the goals are achieved. Your company's advertising and public relations goals are achievable, through a unique partnership with The Caplan Group.