CLIENT
General Growth Properties

OBJECTIVE
Create awareness for the Voices of Vision series by creating a PR campaign
aimed at rasing public awareness about the event.

SOLUTION
Utilizing our extensive contacts with the media we were able to get the word out to every news agency in print and television about the latest speaker in the Voices of Vision series. This resulted in a full press turnout with stories in every major (and minor) paper and special segement broadcasts in television.

OUTCOME
Record number of stories and coverage in print and television. » See the press coverage here.