CLIENT
Apple Ford

OBJECTIVE
Attract more visitors to the Apple Ford Website on a key holiday weekend.

SOLUTION
Break through the clutter of automotive print advertising with a simple and extremely affordable approach at directing prospective car buyers to the Apple Ford website. This was achieved by creating an eye catching humorous ad that poked fun at the state of print media today by using an image of a large dinosaur to help make the point.

The ad highlighted the strengths of the Apple Ford website in its rankings of being "#1 In Response Time" and as "Maryland's #1 Internet Dealer" helping to drive customer traffic to the website.

MEDIA
The quarter page ad ran in the Auto Classifieds section of the local newspaper during the busy Labor Day weekend. The ad garnered attention by using simple bold graphics and ample negative space allowing the ad to dominate the page and break through the noise of the competition.

OUTCOME
The campaign resulted in a record number of sales via the internet.