CLIENT
General Growth Properties Emerson Community

HISTORY
For six years the Caplan Group has achieved great success for the Emerson Community and their group of home builders in Howard County, Maryland.

SOLUTIONS
With the recent decline in the housing market the Caplan Group launched an inovative and intergrated media plan that consisted of an aggressive online marketing campaign, cable television, print and direct mail advertising.

Recently the Caplan Group executed a successful realtor luncheon and tour for the new homes at Emerson.

Realtors flock to the Emerson

open house luncheon and tour held

at the Emerson Community Clubhouse

on March 11, 2008.