Welcome to The Caplan Group - results driven advertising and public relations

Results Driven Advertising & Public Relations

Our 20 years of advertising and public relations experience in print, direct-marketing, electronic media, and online marketing campaigns has created a history of success for our clients. The Caplan Group offers creativity and exceptional quality by providing full-service advertising and public relations all within a cost effective structure.

Plus Total Online Marketing Capabilities.

The Caplan Group has the capabilities to develop content management system websites and comprehensive innovative online marketing strategies. Our ability to do an effective geo targated search engine marketing campaign is unsurpassed in the market. In addition Caplan is able to target creative online banner advertising and results oriented email campaigns.

Our extensive experience has given us valuable insights into the competitive markets that our clients compete. The Caplan Group has a diverse portfolio of clients that include Automotive, Home-Building, Master Planned Mixed Use Communities, Community Development, Community and Four Year Colleges, Private Schools, High Tech Industry, Retail and Political Campaigns.

We are located in Howard County, Maryland. Convenient to Baltimore and Washington, D.C.

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RECENT ADDITIONS TO THE CAPLAN GROUP PORTFOLIO:

EAST BALTIMORE DEVELOPMENT, INC.

www.ebdi.info

COLUMBIA DOWTOWN REDEVELOPMENT COMMUNICATIONS TEAM

www.columbiatowncenter.info

24 HOURS OF BOOTY

www.24hoursofbooty.info

Recent News:

	"Going up: Employees' share of health coverage rising" From the Baltimore Business Journal October 31, 2008		READ MORE »Full Story Here
	"Caplan's leadership, good humor noted; HCC trustee 12 years" From the Sun in Howard June 20, 2007		READ MORE »Full Story Here
	"Community involvement gives Caplan Group an edge" From the Baltimore Examiner January 1, 2007		READ MORE »Full Story Here
	"Roger Caplan Key Figure in Ulman Campaign…" Roger Caplan was Comunications Director and a Senior Advisor to the Ken Ulman Howard County Executive Campaign. READ MORE »		From the Baltimore Sun article, Wednesday November 15, 2006 "'Ulman's campaign was not as flashy as Merdon's, but it was effective in turning out Democrats and in attracting independent voters', said Roger Caplan, a public relations executive who helped in Republican Charles I, Ecker's come-from-behind win in 1990 and was a key figure in the Ulman effort. 'Ken is a brilliant political person,' Caplan said. 'He had Democrats organized like I have never seen. When Lance Armstrong and Cheryl Crow talk [in an Ulman campaign robo-call message] about having a smoke-free county, that cuts across party lines. It's a very powerful message."

Recent Projects:

History: For six years the Caplan Group has achieved great success for the Emerson a master planned mixed use community and their group of home builders in Howard County, Maryland.

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Objective: Create awareness for the Voices of Vision series by creating a PR campaign aimed at rasing public awareness about the event.

Solution: We created an event for the speaker at Wilde Lake High School that instantly caught the attention of the local media. We were able to get the word out to every news agency in print and television about this exciting event which resulted in a full press turnout with stories in every major (and minor) paper and special segement broadcasts in television.

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Objective: The Caplan Group was contracted to be the community organizer for" A Conversation On Energy" on September 25, 2007 in Columbia, Maryland.Caplan brought together a wide variety of organizations to participate, from government officials to environmental groups to have a stimulating conversation co-sponsored by ConocoPhillips and the University of Maryland Energy Research Center in a town hall setting. The Ballroom at the Sheraton Inn Columbia was filled with many concerned citizens who engaged the panelist in an informative conversation.

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5054 Dorsey Hall Drive, Suite 205 • Ellicott City, MD 21042 • 410.992.7579 fax:410.992.9643 info@caplangroup.com