Welcome to The Caplan Group - results driven advertising and public relations

Results Driven Advertising & Public Relations

Our 20 years of advertising and public relations experience in print, direct-marketing, electronic media, and multi-media has created a history of success for our clients. The Caplan Group offers creativity and exceptional quality by providing full-service advertising and public relations all within a cost effective structure.

The Caplan Group has the capabilities to develop content management system websites and innovative online marketing strategies. Our ability to do an effective search engine marketing campaign is unsurpassed in the market.

Our extensive experience has given us valuable insights into the competitive markets that our clients compete. The Caplan Group has a diverse portfolio of clients that include Automotive, Home-Building, Master Planned Mixed Use Communities, Community Development, High Tech Industry, Retail and Political Campaigns.

The Caplan has formed an exclusive Franchise agreement with the leader in internet marketing services www.truepresence.com.

Call Paul Hively, Area Director 410-992-4555 or email him at phively@truepresence.com to find out how you can grow your business on the internet.

We are located in Howard County, Maryland. Convenient to Baltimore and Washington, D.C.

Tequila Rose "Web Dog." Enjoying the benefits of True Presence.

Allow us to demonstrate how we make online marketing so easy a dog can do it with True Presence. Anywhere, anytime.

Recent News:

"Caplan's leadership,
good humor noted;
HCC trustee 12 years"

From the Sun in Howard
June 20, 2007

READ MORE »Full Story Here

"Roger Caplan Key Figure in Ulman Campaign…"

Roger Caplan was Comunications Director and a Senior Advisor to the Ken Ulman Howard County Executive Campaign.

From the Baltimore Sun article, Wednesday November 15, 2006

"'Ulman's campaign was not as flashy as Merdon's, but it was effective in turning out Democrats and in attracting independent voters', said Roger Caplan, a public relations executive who helped in Republican Charles I, Ecker's come-from-behind win in 1990 and was a key figure in the Ulman effort.

'Ken is a brilliant political person,' Caplan said. 'He had Democrats organized like I have never seen. When Lance Armstrong and Cheryl Crow talk [in an Ulman campaign robo-call message] about having a smoke-free county, that cuts across party lines. It's a very powerful message."

Recent Projects:

History: For six years the Caplan Group has achieved great success for the Emerson a master planned mixed use community and their group of home builders in Howard County, Maryland.

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Objective: Create awareness for the Voices of Vision series by creating a PR campaign aimed at rasing public awareness about the event.

Solution: We created an event for the speaker at Wilde Lake High School that instantly caught the attention of the local media. We were able to get the word out to every news agency in print and television about this exciting event which resulted in a full press turnout with stories in every major (and minor) paper and special segement broadcasts in television.

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Objective: The Caplan Group was contracted to be the community organizer for" A Conversation On Energy" on September 25, 2007 in Columbia, Maryland.Caplan brought together a wide variety of organizations to participate, from government officials to environmental groups to have a stimulating conversation co-sponsored by ConocoPhillips and the University of Maryland Energy Research Center in a town hall setting. The Ballroom at the Sheraton Inn Columbia was filled with many concerned citizens who engaged the panelist in an informative conversation.

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5054 Dorsey Hall Drive, Suite 205 • Ellicott City, MD 21042 • 410.992.7579 fax:410.992.9643 info@caplangroup.com